Communication Breakdown(SARS) essays

Communication Breakdown(SARS) essays No communication, no government. Communication is crucial to public administration. It enables transmitting of information or inter-changing thoughts. Hence, effective communication ensures the maximization of 3Es, i.e. efficiency, economy and effectiveness. SARS is a global public health issue. It gripped everyone in the atmosphere of anxiety and horror. Hong Kong was the second-hardest-hit place in the world. After the outbreak in March 2003, the fatal disease has killed 299 people from 1755 infections in the territory. Facing this new and sudden crisis, it seems reasonable that more effective communication is needed for the Hong Kong government to combat SARS. However, Hong Kong government is blamed fir reacting too slow to this crisis due to its ineffective communication with its departments, the general public and the mainland officials. As the chairman of Democratic Party Dr. Yeung Sum commented, Hong Kong government needs more effective communication with both the public and mainland . In this essay, I am going to discuss the criteria of effective communication and state the communication failures at all levels during the SARS period. The main objective of a communication is to transmit a message. Hence, an effective communication would make the targeted audience to receive the messages without barriers or distortions. Therefore, reasonable time must be spent to allow transmitting sufficient information. Secondly, Communication is bilateral. Communication is not just merely transmitting message. Responds must be present . Hence, an effective communication will usually lead to and enable respond to the messages transmitted. Thirdly, a well-established channel for communication is also essential for an effective communication. The main function of the channels is to remove or reduce the obstacles in communication. This function is much more important, especially during crisis. For example, if there is a w...

Ask an Expert How to Boost your Author SEO Reedsy

Ask an Expert How to Boost your Author SEO Reedsy How to Boost your Author SEO: An Interview with Murray Izenwasser As an author in the beginning stages of a marketing strategy, where do you start when it comes to author Search Engine Optimization (SEO)? It can be very daunting having to compete with large publishing houses as well as already successful and well-known authors. To help tackle this really important topic, we had SEO expert Murray Izenwasser give his insights on how exactly author SEO works.Click play below to watch the video chat or read the transcript below! Hi Murray, I really appreciate you talking with me today. Why don’t you start out by giving us a bit of background on yourself and Biztegra?Thank you! I’ve been doing the online stuff since the 90s so a long time, but Biztegra has been around for about 6 or 7 years now. When we started Biztegra we wanted to bring the digital agency and the way we approach it to a smaller organization. We do two things: marketing on one side and technology on the other. With marketing, we do the optimizations for searches on social and mobile applications and for technology we have developers in Argentina who build out the web, social, and mobile applications we need to support those marketing programs.Last year, we launched a product called Publishr, which is a platform where our publishing clients will be able to move their websites over and onto. In the publishing industry, we’ve found that there’s a lot of opportunities for websites to improve. Historically, people in p ublishing were â€Å"bound† to traditional printing and now the people who are left are the onesThat's great and I agree with you that it really just does come down to time and not annoying your audience. This has been very helpful for our authors who are either trying to rank higher on Google or building their author website or trying to gain traffic on their blogs. Thank you so much, Murray!Follow Murray Izenwasser and Reedsy on Twitter: @MurrayIz and @ReedsyHQHave you experimented with SEO and Content Marketing? Do you have a marketing strategy for your next book launch? Let us know your thoughts, or ask Murray any question you want, in the comments below!

Marketing Information System Essay Example | Topics and Well Written Essays - 750 words

Marketing Information System - Essay Example The technological opportunities are obviously highly appealing for Marketers to explore and use extensively and intensively. Technology has no inherent morality and the way in which it is utilized is what really matters. In this matter, both the deontological as well as the utilitarian view of ethics (Bergman, 1997) apply. Drawing coop concentration to the ethical facet of the use of web-based technologies in the area of marketing might comprise of differentiating force for proactive firms. Some aspects of information gathered are visible (such as self-divulgence of information for purchase, self-divulgence of information in accessing a web-site, self-divulgence of information for free merchandise) and some are less visible (such as anonymous profile data, IP, cookies). Owing to these possible uses and abuses of information, many consumers remain hesitant about Internet purchasing. The development of software allowing "private Internet experience" and "completely undetected surfing" is an indication of consumer concern regarding the invasion of privacy. There is room for the development of competitive advantage. The Issue of Marketing Tools Advertising is an important marketing tool on the Internet with a range of possibilities for customer interactivity and involvement (Ranchhod, 1998). Banner advertising has been an important tool for many Internet based advertisements with much research dedicated to its design elements. At the same time, marketing professionals try to comprehend how individuals surf through websites and consequently attempt to increase the CTR (click-through ratio). In this regard, researchers as well as practitioners attempt to recognize key variables like type and size of ad banners, animation, use of color, sounds, images, incentives, etc. Certain practices can be monitored and are endorsed as efficient ones like pop-ups, deceiving banners (computer-like messages, with "ok" button). Parallel to Internet advertising, the development of e-mail marketing and Spam are features of aggressive e marketing. However, there is still a long way to go before many companies put in place the best and most effective approaches to conduct an exceptional email marketing campaign.Companies already have the creativity, the magnificent deals on offer and the colourful landscapes of dreamy holidays to mention a few, but what marketers don't know is that sometimes this creativity can actually get in the way, preventing emails from making it into the inbox. If this is the case, what good does a top-notch creative campaign do if the email is never opened. Although marketers are often from a creative background, one cannot ignore the vital impact of analysis. The information convened from campaigns, such as click through rates and churn rates, is definatele key to gain the discernment about customer's likes and dislikes, and provides the preliminaries to make future campaigns more effective and pertinent. This lead to the conclusion that the emails that companies send are delivered and contain valuable information for customers. By targeting messages more closely and handling customer data more efficiently and effectively, not only will the possibility of fabricating a sale increase, but the overall costs can be cut, databases cleaned and a greater